Penalty - Real Brazilians.
Penalty is one of the biggest sport materials companies in Brazil, and also the most Brazilian one.
Back in 2018, year of the World Cup, they want to show their "brazilian essence" to the world, so we decided to create a campaign inspired in the Brazilian flag colors and shapes, and in the biggest passion of the Brazilian people, the Soccer.
Back in 2018, year of the World Cup, they want to show their "brazilian essence" to the world, so we decided to create a campaign inspired in the Brazilian flag colors and shapes, and in the biggest passion of the Brazilian people, the Soccer.
Penalty - Brasileiros de verdade.
A Penalty é uma das maiores empresas de materiais esportivos no Brasil e é também a mais brasileira.
E em 2018, ano de Copa do Mundo, eles queriam mostrar essa brasilidade ao povo, e pra isso foi criado uma campanha inspirada nas cores e formas da bandeira brasileira, e na maior paixão do nosso povo, o Futebol.
E em 2018, ano de Copa do Mundo, eles queriam mostrar essa brasilidade ao povo, e pra isso foi criado uma campanha inspirada nas cores e formas da bandeira brasileira, e na maior paixão do nosso povo, o Futebol.
A popular culture
The visual campaign was inspired by a very famous tradition in Brazil, the street painting.
In every Soccer World Cup, people from Brazil would paint the streets with the national team colors, as a way of supporting the team and also expressing the happines that this special event brings to all of the Brazilians.
In every Soccer World Cup, people from Brazil would paint the streets with the national team colors, as a way of supporting the team and also expressing the happines that this special event brings to all of the Brazilians.
This moment has the great power of bringing together all the citizens of brazil all over the world.
A graphic representation of the Brazilian flag made by Penalty's visual identity elements.
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Uma representação gráfica da bandeira brasileira feita pelos elementos de identidade visual do Penalty.
The key visual is a combination of the main Penalty's visual identity elements, the shoe and the soccer ball shapes, with the Brazilian flag elements and colors.
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O Key Visual da campanha é uma combinação dos principais elementos de identidade visual do Penalty, as silhuetas do tênis e da bola, e os elementos e cores da bandeira brasileira
