PENALTY • BRAND IDENTITY
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Brand visual identity for one of the biggest Brazilian sportswear company.
In order to transmit the brand essence I've developed a graphic element to represent the brand's slogan "Liga o melhor do esporte" which means "connecting the best of sports".
As a supporting graphic element, I've used the characteristic shape of the company's main product - the soccer shoe, which provided a great flexibility to the identity. The colors, lines and other shapes complement the dynamism of the identity.
year: 2018 | location: São Paulo - Brazil | agency: CDR+
