PENALTY • BRAND IDENTITY
Brand visual identity for one of the biggest Brazilian sportswear company.
To show and transmit the brand essence I developed a graphic element to represent its slogan "Liga o melhor do esporte" which means "connects the best of sports".
As a support graphic element, I used the characteristic shapes of the company products, what gave a great flexibility to the identity. The colors, lines and other shapes give more dynamism to the identity.
year: 2018 | location: são paulo - brazil | agency: CDR+