Natufit - Healthy Food

Visual Identity developed for a new healthy food company based in Sorocaba - Brazil.
The company is specialized in healthy froozen food and wanted one fresh and clean identity, so it could represent its ideology.


The logo was inspired by the leafs, an universal symbol for healthy and natural.
The letter N was developed based on 2 leafs and a square, to represent simplicity and natural.
The identity had the be clean and fresh, to represent the brand essence,
working bright happy colors and with the green as the main color.


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